Single, topic-specific blog posts, written for readers and SEO.
Blog Editorial Calendar and Post Series
Continuously generate new traffic with ongoing, strategic posts.
Social Media Setup
Create an inviting page with robust ABOUT content, etc.
Social Media management: Facebook, Twitter, and More.
Consistently grow with posting/monitoring 1-2 hours/day, 5 days/week.
Maintain customer loyalty with regular issues filled with tips and offers.
Editorial Piece for Newsletter
Usually shorter than SEO/content articles, about 600-800 words
Long-Form Video Sales Letter
This long-form online sales video may be 20 or even 45 minutes long
Short Online Video Script
1-5 minute “explainer,” demo, how-to, case study, testimonial, or short VSL.
Make the most of this medium with captivating scripts/copywriting.
Answer common questions asked by customers (great for SEO).
Offer problem-solution-outcome stories featuring a product or service.
White Paper (Special Report)
Attract email sign-ups/new leads with valuable, downloadable reports.
Provide highly useful information to customers via electronic guides.
Generate strong, “real-world” credibility for products or services.
Autoresponder/Funnel Emails (Series)
Deepen customer relationships and/or drive follow-up purchases.
Reach out and grow sales with special promotions, invitations, more.
Help customers use a website service or complete a task.
Site Audit and Reporting
Boost search rankings and conversions by finding gaps, opportunities.
Identify top keyword opportunities in Google, etc., on specific topics.
Set the company apart from competitors with a detailed copy review.
Home Page Content: SEO and Sales-conversion Copywriting
Set the stage for a great site experience that prompts conversions.
Category Page Update: SEO and Sales-conversion Copywriting
Rewrite the main web pages, such as About, Services, Subscribe.
Product Page Update: SEO and Sales-conversion Copywriting
Generate more traffic and sales for each specific product or service.
New Page: SEO and Sales-conversion Copywriting
Use professional, compelling copy for all new products and services.
Complete Site Re-Design with Copywriting Overseeing Content Flow
Ensure excellent usability, SEO, and messages in a site re-design. (Separate from page writing.)
Web Sales Copy
Pay-Per-Click (PPC)/Adwords Campaigns
Break through search clutter and drive traffic to specific online sales / landing pages.
Banner Ad or Text Ad
Drive the most visitors to specific discounts or other promotion pages.
Lead-Gen Landing Page
This short-copy “squeeze” page can bring in massive leads and sales.
Boost sales on a super-specific website containing 2-5 pages.
Offline Copywriting Services
Brochure (3+ panels)
Succinctly and clearly explain how a product/service benefits prospects.
Give sales reps excellent product detailers to use with prospects.
How-to Guide (such as a Buying Guide) or “Tips” Booklet
Hand out helpful printed guides and booklets to customers.
Product or Program Naming
Develop a pipeline of excellent product name ideas and taglines.
Training Manuals (non-software/technical)
Provide effective employee training for call centers, processes, etc.
Help members/subscribers understand all the benefits and how-to’s.