Social Media

Organic versus Paid Social Media Traffic

Both have their own advantages and disadvantages, so it’s important to understand the difference between the two before deciding which is best for your business.
Justin Knepper

Social media is no longer just about sharing personal thoughts and experiences with friends and family. It’s now a powerful marketing tool that businesses can use to reach new customers and grow their business. Creativity and consistency are key when using social media for business purposes, but there’s one other important factor to consider; traffic.

There are two main types of social media traffic: organic and paid. Both have their own advantages and disadvantages, so it’s important to understand the difference between the two before deciding which is best for your business.

What's the difference between organic versus paid social media traffic?

There has been a lot of debate recently about the benefits of organic versus paid social media traffic. While both have their advantages, it can be difficult to know which is the best strategy for your business. In this article, we will explore the key differences between organic and paid traffic on social media channels, and discuss the pros and cons of each approach.

Organic Traffic on Social Media

Organic social media traffic is any type of traffic that is generated through unpaid efforts on behalf of the business-such as creating high-quality content, engaging with followers and customers, and utilizing social media optimization techniques. This type of traffic is valuable because it comes from people who are genuinely interested in your product or service and have chosen to visit your website or social media page as a result of their own accord.

The type of people who see your organic posts are:

  • People who are already following you on social media
  • People who have visited your website or social media page in the past
  • People who have seen your content shared by someone else
  • People who are following any hashtags (#) you are using

The main advantage of organic traffic is that it is free. You can generate this type of traffic by creating high-quality content that is relevant to your target audience, and promoting it through your social media channels and other marketing channels. In order to be successful with organic traffic, it is important to consistently create new content and share it regularly. Additionally, engaging with your followers and customers will help to build relationships and encourage people to keep coming back to your pages.

Paid Traffic on Social Media

Paid social media traffic, on the other hand, refers to any type of advertising that is purchased through social media channels in order to generate website visitors or conversions. This type of traffic is beneficial because it allows you to target specific demographics and interests, and can help you to increase brand followers and engagement quickly. However, it is important to note that paid traffic can be expensive and should only be used as part of a larger marketing strategy.

Use paid posts on social media to:

  • Build brand awareness
  • Generate leads
  • Drive website traffic
  • Increase conversions (including e-commerce sales)

Paid traffic can be an effective way to reach new people and grow your business quickly. However, it is important to consider your goals and budget before investing in this type of marketing. Additionally, paid traffic is not a sustainable long-term strategy on its own and should be used in conjunction with organic traffic-generation tactics.

Social media paid ads typically charge by:

  • CPC (cost per click) - you are charged every time someone clicks on your ad
  • CPM (cost per thousand impressions) - you are charged every time your ad is shown 1,000 times

So which is better for your business? Let's take a closer look at the benefits of organic and paid social media traffic.

Benefits of Organic Social Media Traffic

Organic social media traffic offers a number of benefits for businesses. First, it is generally more cost-effective than paid traffic since you are not paying for advertising. Second, organic traffic is more likely to be targeted and relevant to your business since it is coming from people who are already interested in what you do. Finally, organic traffic can help to build brand awareness and loyalty over time, which can lead to increased sales and customers.

Benefits of Paid Social Media Traffic

Paid social media traffic also has its advantages. The main benefit is that it can be much more quickly and easily generated than organic traffic. Paid ads allow you to reach a larger audience with your message and can be specifically targeted to your ideal customer. Additionally, paid social media traffic is often more likely to convert into sales or leads than organic traffic.

So which type of social media traffic is best for your business?

The answer may depend on a number of factors, including your budget, your goals, and your target audience. If you have the resources to invest in paid social media advertising, it can be a great way to quickly generate leads and sales. However, if you are looking to build brand awareness and loyalty over time, organic social media traffic may be a better option.

No matter which type of social media traffic you choose to focus on, the important thing is to create high-quality content that will engage your audience and help you achieve your business goals.

Need help with your social media?

For more information, contact us now for a free consultation to discover how we may assist you in taking your social media to the next level.

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Justin Knepper