Using case studies as a platform to feature your product/service at work with real customer results is the best way to go deep and detailed with how you successfully work with your clients.
A case study is 2-3 pages long and has some graphic elements (images, icons, etc.) to provide ease of reading and professionalism. Case studies are helpful for business-to-business (B2B) companies that have complex or high-priced items (e.g. forklifts, software, networking systems, etc.) that require a longer research and buying cycle for the potential clients.
Case studies provide proof of expertise and great sales collateral for your company that can be provided on your website, through email, or in print distribution for trade shows and client meetings.
For more about this series read our 31 Day Countdown to Your Success post.