Clock Is Ticking

31 Day Countdown – Tip #24: Clock Is Ticking

If you want someone to act now, you need to create a sense of urgency. When offering a product or service, one of the best ways to get a better initial lift in response is to offer a bonus or discount… but for a limited time. Offer X% off if they book their trip or purchase the product before a determined date (or even within the next few hours.) It all depends on the online channel you are using to make the offer.

  • If emailing an offer, give a specific date to respond… and be sure to send a follow-up email to those who have not responded before the expiration date of offer.
  • If posting on social media (Facebook, Twitter, etc.) then offering an even shorter window (days or even hours) could be successful, dependent upon your volume of followers/subscribers.
  • If using a blog post and/or website for an offer, then rather than an expiration date, provide volume discounts and/or discounts for the first “X” number of buyers.

Creating a sense of time urgency is a very effective way to increase motivation in your clients and potential clients.

For more about this series read our 31 Day Countdown to Your Success post.

Posted in Content Marketing Tips.

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