It’s more than a snap and post. It’s actual video that is all the rage for social media success.
Adding video content to your social media plan creates a better rapport with your target customers and provides you with greater flexibility of content and information you can share, such as:
- Customer testimonials
- How to videos (using your product, etc.)
- Telling your company story (history, achievements, etc.)
- Sharing company/customer success stories
- Providing expertise (I.e. Financial advice, travel recommendations, etc.)
- Fun events and activities (I.e. Sponsored events, customer appreciation, etc.)
The list goes on and on. Current technology (smartphones) and free/low-cost video editing software makes it easy and affordable to create and share video content for your company.
Look at what other companies in your industry are sharing and get inspired to share your videos!
For more about this series read our 31 Day Countdown to Your Success post.